Type: Package Design Deliverables: Copywriting, Logo, 3-Piece Product Line

Kalon Skincare

Kalon Skincare is a skincare brand dedicated to using natural and organic ingredients as well as encouraging individuals to embrace their flaws and realize their true beauty outside and in. The business was seeking a logo and a product line, which would be sold in beauty stores around the U.S., that encapsulated the simplistic and authentic qualities of their brand.

 

Logo

The wordmark is simplistic and clean to resemble the quality of ingredients in the products. The typeface Semplicita Pro is warming with its curved edges, but it is also modern with its harsh verticals. “Kalon” is in bold, while “Skincare” is regular weight to bring contrast.

 
 

Packaging Style Guide

EXTRACT: A logo and product line that encapsulates the notion of self-love, defying societal beauty standards, and nourishing your body with natural and organic ingredients.
ILLUMINATE: The element of a plus sign on the packaging visually calls out the ingredients in each product that will be beneficial to the health of those that use the product.
RADIATE: A logo design that is simplistic and clean to resemble the quality of the products. Along with skincare packaging that showcases the good-for-you ingredients which encourages self-care, while listing the key benefits of the product’s use.
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