Type: Package Design Deliverables: Logo and Shopping Bag Design

Curio Spice Company

Curio Spice Co. is a sustainable, woman-owned, Certified B Corporation®, dedicated to ethical farming and sharing knowledge about spices around the world. They were looking to communicate the authenticity and ethical practices of their brand in a logo and shopping bag design.


 

Logo Design

I incorporated well-known, fresh spices and herbs such as bay leaves, star anise, garlic, and hot peppers into the design. The curved, segmented rectangle hugs the latter together and symbolizes comfort and unity between not only farmers and Curio Spice Co., but Curio Spice Co. and their valued customers. Further, the hand-drawn look of the fresh spices and herbs bring an authentic and genuine feel.

Back View

Side View

EXTRACT: A logo and shopping bag design that communicates the deep-seeded mission of ethical farming, sharing knowledge about spices, and sustainable practices.
ILLUMINATE: Small, meaningful details such as the accent in the letter “u” of “curio” in the logo, which reflects a growing crop and ties to ethical farming and the hard working farmers that grow the spices.
RADIATE: A sense of appreciation of the farmers and spices sold are shown though the illustrations in the logo and the photography on the short sides of the shopping bag. Also, the choice of a bag made of recycled material supports sustainability.
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